On an average Body Mass Index basis, Australia ranks as the third most overweight
nation in the world, behind the USA and Malta.
In a recent Newspoll of almost 1000 gym goers, 88% of women exercise
to lose weight and 71% of men exercise to lose weight.
Based on a recent webpoll, nearly 50% of respondents
said they spend more than $1,000 per year on exercise.
Based on weightloss.com.au visitor surveys:
45% of visitors want to lose between 10 and 20kgs.
85% of visitors buy reduced fat products.
65% exercise up to 3 times per week.
70% are trying to eat fewer carbohydrates.
53% eat take away food more than twice per week.
90% of visitors are women.
So what does all this mean?
It means that weight loss is high on the agenda for most Australian's and this
is the perfect place to reach women who are interested in losing weight if you
offer weight loss products and service that can help them, like diet products,
low-fat and low-carb food and beverages, weight loss programs, personal training,
dietitian services, fitness equipment, weight loss surgery, pilates and yoga
classes, fitness centre memberships and more.
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