I never actually 'give up' per se. I just find myself 'giving in' more often than I should!
Although I know intellectually I have to maintain lifestyle change for the rest of my life to lose the weight and keep it off, it can be really hard when my old habits of red wine and snackies are so, so tempting. Emotionally, immediate gratification wins over any long term benefits. This is especially dangerous when I'm happy with my body. I'm not at goal yet, but I've come to accept my curves and lumpy bits( although I'd prefer it if they were a little less curvy and lumpy!) I've found that when I'm happy with the way I look I'm less likely to worry about losing weight. The problem is that's when I'm likely to gain
weight! I really need to keep myself on a tighter leash!